Introducing BEA Healthier: A New Era of Wellness Rooted in Science, Community, and Joy

Dear Community,

After a year of growth, impact, and transformation under the Executive Losers banner, we’re thrilled to unveil our next evolution: BEA Healthier.

This new identity reflects not only a broader vision but a deeper commitment—to holistic wellness, quality of life, and the lifelong journey of becoming the healthiest, most vibrant version of yourself.

Why the Name Change?

Executive Losers began as a bold challenge to the norms—flipping the script on what “losing” meant for high-achieving women. We helped you lose what no longer served you: weight, stress, shame, and burnout. But over time, you told us something important:

You're not just here to lose. You're here to live, grow, connect, and thrive.

The name BEA Healthier embodies that truth. “BEA” is a play on Beatriz, our founder and guide on this journey—but it’s also a reminder that wellness is not about striving for perfection, it’s about choosing to be healthier every single day. It’s an active verb, an invitation to live with intention.

Defining Wellness in the BEA Healthier Era

According to the National Wellness Institute, wellness is “an active process through which people become aware of, and make choices toward, a more successful existence.” This aligns perfectly with our new vision.

Wellness is not a state of being; it’s a way of living. It includes:

• Physical vitality

• Emotional resilience

• Mental clarity

• Spiritual grounding

• Social connection

• Environmental harmony

  
  

At BEA Healthier, we define wellness as the pursuit of energy, balance, and self-love that empowers you to show up fully in every area of your life. It’s not just about what you eat or how you move—it’s how you rest, how you love, how you make decisions, and how you celebrate yourself and others.

Expanding Our Impact

As part of this rebrand, we are thrilled to announce several enhancements to how we serve and support our growing community of women:

Enhanced Seasonal Wellness Challenges

Our seasonal challenges are getting a major upgrade. These time-bound experiences will still give you powerful momentum, but now they’ll offer:

• Free  access 

• Fresh weekly themes

• Mini-guides, checklists, and curated recipes

• Integrated movement and mindfulness prompts

• A peer community of high achieving women supporting you and cheering you on!

  
  

Our current experience—“BEA Healthier Summer Challenge has been one of our most popular yet. Fall will bring even more opportunities to reset, recommit, and reconnect.

The Wellness Accelerator 2.0

We’ve supercharged our signature Wellness Accelerator to offer even more robust coaching, tools, and accountability.

This program is ideal for women who want deeper transformation with a step-by-step path forward. It includes:

• Private onboarding and personalized wellness planning

• Weekly Group Coaching

• Access to robust resources and courses  in our Community Platform

• And much more

  
  

The Accelerator integrates the science-backed BEA Healthier Success Principles and the latest insights from the American College of Lifestyle Medicine and Harvard’s Lifestyle & Wellness Coaching frameworks—where our founder Beatriz Fritschler received her advanced certification.

A Revamped Community Platform

You asked for more meaningful resources, more connection, and more flexibility.

Our newly updated community platform will deliver:

• A robust library of resources

• A dynamic chat space with topic-specific threads

• Live events, replays, and micro-courses

• Peer groups organized by goals and life stage

• E-books, templates, and downloadable tools

  
  

Whether you want to lose weight, gain strength, heal your relationship with food, or simply create space for yourself, the BEA Healthier community will meet you where you are.

The BEA Healthier Success Principles: Science-Backed. Soul-Aligned.

What makes our approach different? It’s not just the warmth of our community or the richness of our content—it’s the evidence-based success model that grounds it all.

Inspired by leading research in behavioral change and lifestyle medicine, and shaped by Beatriz’s training from the American College of Lifestyle Medicine and Harvard’s coaching program, our five core principles are:

1. Know Your Why

Sustainable change begins with purpose. Whether you want more energy for your kids, to lead by example, or reclaim joy in your body—clarity fuels consistency. We help you uncover and anchor your “why” so that your goals are aligned with your values.

2. Practice Conscious Eating

No fad diets, no shame, no restriction. Just nourishment that honors your body. Through tools like food tracking, portion guidance, and intuitive frameworks, you’ll learn to eat with awareness—not anxiety.

3. All Movement is Good Movement

Fitness is not a punishment—it’s an act of self-respect. From dance breaks to weightlifting to mindful walks, we celebrate movement in all its forms. You’ll find creative ways to bring more energy and joy into your day.

4. Rest & Relax

Sleep and stress management are cornerstones of true wellness. You’ll learn how to optimize rest, downshift your nervous system, and build a life that includes pause—not just productivity.

5. Celebrate Non-Scale Victories

Not all progress shows up on a scale. That’s why we emphasize NSVs like increased confidence, better sleep, glowing skin, or the simple joy of climbing stairs without losing breath. These wins are real, measurable, and worth celebrating.

And at the center of it all? Our most powerful asset:

Community Support & Shared Wisdom

You’re not in this alone. The BEA Healthier community is a space of encouragement, compassion, and belonging. We rise together, one story, one small win, one deep breath at a time.

What’s Next?

This rebrand is just the beginning. As we continue to grow, we’ll be rolling out:

• New courses on embodiment, pleasure-powered nutrition, and sustainable fitness

• Local meet-ups and netwalking events (starting with our NYC  & Virtual Netwalk series)

• Guest expert sessions and community-led story circles

  
  

We’re building a multi-dimensional wellness experience that’s inclusive, dynamic, and deeply human.

A Note from Beatriz

I started this community because I needed it myself.

As an executive woman, immigrant, public servant, and wellness coach, I know the weight we carry. I also know the power we have when we choose to live lighter, freer, and more connected to our purpose and our bodies.

This rebrand honors every woman who has walked through our virtual doors and said: “I’m ready.” Ready to change. Ready to grow. Ready to live better, not harder.

So here’s your invitation: Step into this next chapter with us. Choose to BEA Healthier—today, and every day after.

Ready to Begin? Join Our Wellness Hub on WhatsApp!

Your wellness journey deserves support, wisdom, and joy—and our community is here to give you exactly that.

• Get daily wellness inspiration

• Connect with like-minded women

• Receive exclusive updates, guides, and invites

• Ask questions and share wins in real time

👉 Tap here to join our BEA Healthier Wellness Hub on WhatsApp and start your journey to a healthier, more vibrant you.

You don’t have to do it alone. You just have to start. Let’s BEA Healthier—together.

With love and gratitude,

Beatriz Fritschler

Founder & CEO, BEA Healthier